As Jane's headcount rapidly grew, I recognized departments were becoming siloed and miscommunications were increasingly common. To remedy this, I administered a short Myers-Briggs (MBTI) analysis test and invited the entire company to participate.
I analyzed and charted results by department, then held casual lunch & learns to help coworkers understand their own communication style while providing tips to communicate better with other teams. While the accuracy of MBTI results can be debated, it encouraged open communication, empathy, and building bridges between company departments.
In 2023, I partnered with Christopherson's HR/People team to spearhead the relaunch of a long-dormant employee engagement survey. It had been indefinitely postponed during the COVID pandemic, but recognizing the importance of regularly tracking employee sentiment and establishing benchmarks before anticipated organizational growth, I championed a complete redesign of the survey.
I built and administered an in-depth survey that utilized a variety of engaging question formats, smart skip logic, and department-specific data variables to aggregate responses without compromising anonymity. We measured key metrics like eNPS, employee outlooks on the future business strategy, and feedback on internal communication methods.
I analyzed the results and shared insights with HR to inform their employee training webinars. These insights provided invaluable areas of focus for additional departmental training to improve team satisfaction and retention.
The success of this initiative led to a repeat of the survey in 2024, establishing a culture of continuous measurement and open communication between leadership and employees.
Understanding the seller experience was a part of my job at Jane that I greatly valued. I organized, led, and assisted in brainstorming sessions to better understand and illustrate seller problems, and to find ideal product solutions.
By gathering Janesters from across the company to discuss sellers struggles, we were able to gain empathy for their hard work and design features that could potentially improve their businesses. A variety of product, process, and feature improvements got their start in one of these group discussions.
Jane site pages began to include ethnically and body diverse models in the rotation of their banner promotions and product imagery.
2020's COVID pandemic brought drastic changes to Jane and e-commerce as a whole. But were customers acquired during the pandemic significantly different than our pre-pandemic customer base? If so, how are they different?
Research found that while the customers acquired during the pandemic were mostly similar to our pre-pandemic customers, they did have some interesting significant differences.
I lead the development and facilitation of this project. I wrote and administered the surveys on a weekly basis over the course of several months following the general COVID quarantine. I analyzed and compiled findings into summary decks, and shared relevant insights to stakeholders on the marketing, product, and data teams.
Gathering regular feedback helped us understand how consumers were feeling about the economy and COVID.
By inquiring about their personal habits, we could better inform site messaging, marketing, and build empathy with the user.
2018 pre-pandemic customer responses are in gray, 2020 pandemic acquired customers are in green. Results showed a significant shift towards an older Jane audience.
COVID influenced personal fashion! Casual & comfortable became a priority compared to pre-pandemic testing.